BBB 4M1

International Business
Course Outline
Day 1 slideshow
This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influences success in international markets.

Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for post-secondary programs in business, including international business, marketing, and management.

Enduring Understandings
BUSINESS, TRADE AND THE ECONOMY

  • Enduring Understanding: Business and trade foster economic prosperity, competition, and dependence among Canadians and citizens all around the world.

FACTORS INFLUENCING SUCCESS IN INTERNATIONAL MARKETS

  • Enduring Understanding: Success in international markets relates to overcoming various challenges and understanding not only a country’s market, but global support structures as well.

MARKETING CHALLENGES, APPROACHES AND DISTRIBUTION

  • Enduring Understanding: Logistics and improved productivity lay the foundation for competitive advantage to be discovered and exploited. 

GLOBAL ENVIRONMENT FOR BUSINESS

  • Enduring Understanding: Knowledge of global trends and societal change are integral part of developing a practical, real world understanding of international business.

Unit 1: Introduction to International Trade

Unit 1 Test
Wednesday, Oct 3rd, 2018
  • ~30 Multiple Choice/True-False questions on anything we covered in Chapter 1 or 2 (notes or text work)
  • 4 Short answer questions - pick only 3 to answer. More detailed or 'Give examples of' type questions compared to MC/TF
  • 1 case - A Situation is given, read and answer in point form/ full sentences, depending on the questions being asked.

Review

Unit 2 - Culture, Politics and Economics


Test: Thursday, November 8th, 2018
Format similar to First Unit test. Review here: 

Unit 3 - Trade Agreements, Organizations, Social Issues and NGOs


Unit 4 - Marketing and Logistics

Unit 5 - Canada and Current International Business Issues
Culminating Project:
Chapman's Ice Cream International Expansion
Video
Sample report/Marketing expansion plan   (missing APA formatted references)
Another Sample Report

Sample Presentation - Notice the focus is mostly on the expansion plan with only a small portion spent on country overview - Only relevant stats are highlighted.

Exam 
  • Exam will feature a blend of Multiple Choice/True False on Scantron, as well as Short Answer questions and a Case. 
  • It will be similar in format to previous Unit Tests and students will have 2 hours to complete it. 
  • It has a 15% weight on student's overall grade.
  • Review Bundle
  • Dunkin' Donuts Reading for Exam (reading will also be on exam, this is meant as a preview)

Course Resources:

Textbook Online Link - Fundamentals of International Business

Links:


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