Welcome to the Ross School of Business

The Ross School of Business is located in Guelph, Ontario on the Campus of John F. Ross C.V.I. The R.S.B. offers programs in General and International Business Studies, Accounting, Marketing, Law (both Domestic and International), Entrepreneurship, Human Resources and Economics.
What is the Ross School of Business all about?
Check out What We Do to get an overview of the Enduring Understandings for each course.

What do we expect of our students?

Download the RSB Policy Document for information on Attendance, Due Dates, Participation, etc.

Do you want to be recognized by one of the top Secondary Business Programs in the province? Learn how to earn your Ross School of Business Certificate today. RSB Certification Information Sheet.
Graduating?
Reminder the RSB certificate application is now available. Apply as soon as you are enrolled in your 6th RSB class to receive a letter of reference for post-secondary and scholarship applications. Successful applicants will receive your certificate at June commencement and be recognized in the programme. Click here for your application.

BDV 4C - Entrepreneurship: E-commerce and Digital business planning

Entrepreneurship: E-commerce and Digital business planning





This course provides students with an opportunity to develop and apply entrepreneurial skills through the creation of a business plan. Students will also use website creation, social media best practices and other digital tools to capitalize on the potential of e-commerce for their business. They will identify an opportunity in their personal area of strength and complete a venture plan and digital platform for their business.


COURSE ENDURING UNDERSTANDINGS:
1) E-Commerce and Venture Planning:

  •  Modern small businesses need a positive internet presence that fits with their customer’s needs, is reliable and secure.
2) The Venture Concept:
  • Matching your own skills with an area of need for your customers is crucial in developing a successful start-up idea.
3) Developing a Venture Plan:
  • Computer templates are excellent tools to complete a business plan once an opportunity has been identified and researched.
4) Targeting Customers:
  • Successful companies know their customer really well and know how to reach them with both traditional advertising and Social Media tools.
5) Start-up and Operations
  • The business plan is a starting point, however real understanding of the demands of running a business only come with experience.
Course Outline

Unit 1
What is eCommerce and Why does it Matter?

Unit 1 Slideshow
Business Card Handout
Canadian Website Evaluation Project
Unit Culminating Presentation
Local Business Website Critiques:

Unit 2
Your Idea - Design thinking to Solve a Problem

Unit 2 Slideshow
Unit 1 and 2 TEST
Thursday, Oct. 18

  • 35 M/C + T/F
  • 4 short answer - choose 3 (one will be a Break Even Calculation)
  • 1 long answer case involving giving advice for a business website.

Unit 3 
Your Business Plan

Unit 3 Slideshow


Short Business Plan template (For completion while we work through Slideshow.)


Unit 4
Your Website and Social Media Campaign

Unit 4 Slideshow


Unit 5
Operations, Sales and Growth

Unit 5 Slideshow
Link to Course Marketplace Hub

Course Culminating Project
Overview/Marksheet/Timeline

Business Plan Template Options for Part 1


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