Welcome to the Ross School of Business

The Ross School of Business is located in Guelph, Ontario on the Campus of John F. Ross C.V.I. The R.S.B. offers programs in General and International Business Studies, Accounting, Marketing, Law (both Domestic and International), Entrepreneurship, Human Resources and Economics.
What is the Ross School of Business all about?
Check out What We Do to get an overview of the Enduring Understandings for each course.

What do we expect of our students?

Download the RSB Policy Document for information on Attendance, Due Dates, Participation, etc.

Do you want to be recognized by one of the top Secondary Business Programs in the province? Learn how to earn your Ross School of Business Certificate today. RSB Certification Information Sheet.
Graduating?
Reminder the RSB certificate application is now available. Apply as soon as you are enrolled in your 6th RSB class to receive a letter of reference for post-secondary and scholarship applications. Successful applicants will receive your certificate at June commencement and be recognized in the programme. Click here for your application.

IDC 4U


SPORT AND ENTERTAINMENT MARKETING

This course integrates business management and marketing theory to the sports and entertainment industry. Students will learn how business managers function in sports and will research contemporary issues, real-life situations, and careers related to sports management and marketing. Students will develop skills in the areas of facility design, merchandising, advertising, public relations/publicity, event marketing, sponsoring, and product distribution. This course will give students opportunities for hands on experiences in the business of sport and entertainment.



COURSE ENDURING UNDERSTANDINGS:
  1. Sports and the World of Marketing
Enduring Understanding: Sports and Entertainment marketing offers unique opportunities and challenges to business.

  1. Branding, Licensing, and Images 
Enduring Understanding: The concepts of branding and brand equity are essential cornerstones of a successful, sustaining marketing plan.

  1. Global Markets
Enduring Understandings: Knowledge of global trends and societal changes in individual markets is essential for successful marketing plans and strategies.

      D. Careers

Enduring Understandings: Understand the various career and post secondary opportunities available in sports and entertainment marketing.

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