SPORT AND ENTERTAINMENT MARKETING
This course integrates business management and marketing theory to the sports and entertainment industry. Students will learn how business managers function in sports and will research contemporary issues, real-life situations, and careers related to sports management and marketing. Students will develop skills in the areas of facility design, merchandising, advertising, public relations/publicity, event marketing, sponsoring, and product distribution. This course will give students opportunities for hands on experiences in the business of sport and entertainment.
COURSE ENDURING UNDERSTANDINGS:
- Sports and the World of Marketing
Enduring Understanding: Sports and Entertainment marketing offers unique opportunities and challenges to business.
- Branding, Licensing, and Images
Enduring Understanding: The concepts of branding and brand equity are essential cornerstones of a successful, sustaining marketing plan.
- Global Markets
Enduring Understandings: Knowledge of global trends and societal changes in individual markets is essential for successful marketing plans and strategies.
Enduring Understandings: Understand the various career and post secondary opportunities available in sports and entertainment marketing.