Welcome to the Ross School of Business

The Ross School of Business is located in Guelph, Ontario on the Campus of John F. Ross C.V.I. The R.S.B. offers programs in General and International Business Studies, Accounting, Marketing, Law (both Domestic and International), Entrepreneurship, Human Resources and Economics.
What is the Ross School of Business all about?
Check out What We Do to get an overview of the Enduring Understandings for each course.

What do we expect of our students?

Download the RSB Policy Document for information on Attendance, Due Dates, Participation, etc.

Do you want to be recognized by one of the top Secondary Business Programs in the province? Learn how to earn your Ross School of Business Certificate today. RSB Certification Information Sheet.
Graduating?
Reminder the RSB certificate application is now available. Apply as soon as you are enrolled in your 6th RSB class to receive a letter of reference for post-secondary and scholarship applications. Successful applicants will receive your certificate at June commencement and be recognized in the programme. Click here for your application.

BMI 3C1

Introduction to Marketing

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
The Enduring Understandings, in the sequence studied, include:
  • Marketing Fundamentals
    • Develop a solid theory foundation of marketing terminology and business background including the relationship between customers and businesses, the importance of accurate Market Research and issues in International Marketing.
  • The Marketing Mix
    • Look at all stages of the 4 “P's” of Marketing from product development through to launch and distribution.
  • Trends in Marketing
    • Marketing and the careers in it are evolving constantly. We will examine various environmental, ethical, social, and legal issues as well as look at technology, e-commerce and social networking and discover Marketing's role in them
  • The Marketing Plan
    • The course finishes with the creation of a Marketing Plan – students will recognize the key parts of it and its importance in the successful launch of any Good, Service or Event.

Course Outline
Day 1 Slideshow
Super Bowl 2016 Ad links - or just Google it
Super Bowl Commercial Awards project
Cornell Notes Slideshow

Unit 1 - Marketing Fundamentals

Unit 1 Test: TBD Review
    • 40 Multiple Choice, 
    • 4 Short Answer Questions (think about "Big Picture topics" - competition, PLC, Market Concept, etc)
    • 2 Cases - you pick one to answer
Unit 2 - Marketing Research and Product Development

    Unit 3 - Marketing Mix Revisited - Market Strategy
Course Culminating
Exam Prep materials